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The Surprising Secret to Business Success: Replacing Yourself!

Posted by Susan Ford | Jul 11, 2024 | 0 Comments

You embarked on your entrepreneurial journey with a seedling of an idea, nurturing it through the challenging early years with grit and personal sacrifice. Over time, that seedling grew into a thriving enterprise, a testament to your passion, dedication, and hands-on leadership. 

Your business has become an extension of yourself. After all, you are the boss, the visionary, the indispensable driving force behind it all. At least, that's how it may feel. But even for a skilled leader, there is one uncomfortable truth to accept - at some point, you must replace yourself if you want your company to outlive you, whether through a sale, retirement, death, or incapacity. Paradoxical as it sounds, making yourself replaceable is the ultimate key to ensuring your business's longevity.

The Paradox of Replacing Yourself

As an entrepreneur, you've worked incredibly hard to build your company from the ground up. Your business is your baby - the product of your passion, sacrifice, and commitment. Probably one of the last things you're thinking about is either closing it down or handing it off to someone else. 

Here's a reality check: no matter how indispensable you might feel, your business cannot rely solely on you to thrive in the long run. Whether due to retirement, illness, or the inevitable passage of time, there will come a day when you won't be around to call the shots. If you haven't prepared for that day, your life's work could be at risk. Your loved ones could end up in court or conflict, and your business partner(s) or team members could be left in limbo. But all these outcomes are avoidable, if you plan ahead.

So, what does it mean to plan? It means you must make it your mission to replace yourself as the boss systematically. It seems paradoxical. You've worked hard to get your business off the ground, so why would you willingly give that up? The answer is sustainability - if you want your company to thrive for generations, you must let go of the reins, at least at some point. 

Think of it not as stepping down, but as the ultimate act of leadership and love. By planning for your succession, you ensure your business continues serving, providing jobs, and supporting your loved ones. You're leaving a lasting legacy, a testament to your vision and hard work. What a gift you're giving to your customers and your loved ones! 

Think briefly about what could have happened to Apple after Steve Jobs died. Had he not made a plan to replace himself, your iPhone may be just a relic today, maybe even stashed away in a box in your attic. Apple could have been broken up and sold off, or Steve Jobs' loved ones could have been tied up in court and conflict with the other Apple shareholders. Thankfully, none of this happened. iPhones are still made and improved yearly, and new products have been introduced since Jobs' death. Apple is still one of the world's most profitable and influential companies. 

You don't have to be as well-known as Steve Jobs and Apple to apply the same lessons. Replace yourself, and your business continues to serve people and enrich their lives. Don't replace yourself, and your business likely ends when you do. It's that simple.

Identify Your Successors

So, how do you go about replacing yourself? Start by identifying whether you have any internal team members to develop as potential successors, or if you'll need to consider an outside sale of your Company, or possibly hiring for future succession. Don't worry about finding a carbon copy of yourself, but molding people who share your vision and can build upon what you've created.

Groom these people over the years by delegating more significant responsibilities to them. Slowly but surely, remove yourself from the day-to-day decisions and operations and see how they progress. Provide candid feedback, guidance, and advice, playing more of a coaching and mentoring role.

As you release the reins to others, you'll necessarily need to shift away from working "in" the business to working "on" or even “above” the business. This is the perfect time to analyze your systems and ensure your business has the right foundations for succession. If you aren't sure you have the suitable foundational systems in place (specifically, your legal, insurance, financial, and tax systems), engage with a trusted advisor who can help you, like us, or even a team of advisors, such as our dream team we've assembled. 

Before I move on to the next section, I want to point out something important. Did you notice above I said “people” instead of “person” when identifying business successors? That was intentional. For the health of your organization, you need a full bench of empowered leaders, not just one person waiting in the wings. Cross-train multiple employees or family members, document processes, and get everyone aligned with your company's mission, values, and strategic direction. This is not only smart but ensures continuity across the organization.

The Hardest Part: Let Go of Control

One of the toughest challenges as an entrepreneur is letting go of control and relinquishing the power and final say you've grown accustomed to. You have to fight against instincts of micromanagement and trust that your successors can rise to the occasion when you're not calling every shot. The hardship and wisdom will stay if you relinquish that control in stages. 

This can be a tough mindset shift for entrepreneurs who have hung their entire sense of purpose and identity on their business. But it's crucial for the long-term viability of their life's work. After all, what good is all that success if it gets erased the day they're gone?

Does it mean you have to check out entirely someday? Not at all! You'll begin by establishing clear key performance indicators (KPIs) to measure so you can ensure your team is hitting their metrics and that you can monitor results even without being involved in the day-to-day. In the long term, you may want to stay involved as an advisor board member or just have your name on the wall. The point is to separate your identity and personal involvement from the company's ability to operate successfully.

Make Sure to Formalize Your Plan

So now you know the importance of replacing yourself, you've identified successors, and you're letting go of control. Formalizing your plan is essential so it will be honored and enforceable. How do you do that? Work with a professional. As a Business Advisor, I can guide you to document your wishes correctly and encourage you to think about death and succession and something you may have overlooked - your incapacity. You need a plan not only for what happens if you're no longer around but also for what happens if you're around but unable to participate in your business, whether it's from a terrible accident or a severe illness. You'll want someone who can walk you through these challenging scenarios so you're empowered to make the best decisions for you and your business.

The Business Advisor Who Has Your Back

As your Business Advisor, I am committed to guiding you through the crucial process of replacing yourself as the leader of your business. This will allow your business to carry on without you and make a difference in other people's lives. Together, we'll create and refine your foundational systems and build a solid plan so your life's work thrives for generations. That's the secret to business success and the gift you give to your customers, team members, and loved ones.

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This article is a service of Res Nova Law, a Personal Family Lawyer® Firm. We don't just draft documents; we ensure you make informed and empowered decisions about life and death, for yourself and the people you love. That's why we offer a Life & Legacy Planning™ Session, during which you will get more financially organized than you've ever been before and make all the best choices for the people you love. You can begin by calling our office today to schedule a Life & Legacy Planning™ Session.

The content is sourced from Personal Family Lawyer® for use by Personal Family Lawyer® firms, a source believed to be providing accurate information. This material was created for educational and informational purposes only and is not intended as ERISA, tax, legal, or investment advice. If you are seeking legal advice specific to your needs, such advice services must be obtained on your own separate from this educational material.

About the Author

Susan Ford

Susan L. Ford is the founder of Res Nova Law, with over 25 years of experience working with businesses of all sizes. A former shareholder at one of Portland's largest law firms, Susan started Res Nova Law to better serve her clients. Res Nova Law offers its clients Susan's big firm know-how, while giving them the personalized attention they deserve.

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