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What's in a Name? Frequently Asked Questions About Trademarks
When it comes to your company's identity, nothing is more vital to your company than your name and logo. By developing a catchy name and snazzy logo for your business, you can quickly get your company recognized, remembered, and respected.
Once you have come up with a winning name and logo, you ...
Waymo v. Uber: Patrolling the Line Between Patents and Trade Secrets
The Fuzzy Line Between Patents & Trade Secrets:
Patents and trade secrets provide different but complementary scopes of protection for valuable business information. While patents protect new and non-obvious inventions that become disclosed to the public at some point during patent prosecutio...
Trade Secrets and Zoom Calls: Be Aware of the Pitfalls
With the shift to remote work likely here to stay for many, companies and their employees are regularly relying on remote conferencing tools such as Zoom, Microsoft Teams, WebEx and other platforms to conduct business. Companies should be aware of a recent decision from the Chancery Court in Dela...
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Trade Secrets: How to Protect Your Proprietary Business Information
What Are Trade Secrets?
Trade secrets essentially cover any confidential business information that provides a company (or sole proprietor) with a competitive edge in the marketplace. This can include secret formulas, recipes, customer lists, supplier lists, consumer profiles, manufacturing meth...
Trade Dress: How to Protect the “Look and Feel” of Your Business
The change of the calendar year often brings new opportunities, goals, and resolutions, both personally and professionally. For many business owners, a fresh new year means a fresh new “look and feel” for their business—including updated websites, logos, branding, or product packaging for 2018. I...
Grumpy Cat Wins $710,000 in a Copyright and Trademark Infringement Lawsuit
Don't Mess with Grumpy Cat.
On Monday, January 22, a California federal court awarded Grumpy Cat Limited ("Grumpy Cat") $710,000 in damages for numerous claims against Grenade Beverage LLC ("Grenade Beverage"), a California-based beverage company. The original complaint, filed by Grumpy Cat on De...
Cheerios Yellow: A Colorful Approach to Branding and Trademarks
Did you know that colors can be registered as trademarks? Color marks can be useful for businesses that use a specific color in association with their goods or services, similarly to using words and logos as trademarks. However, securing a color mark is not an easy task. An applicant must show th...
A Heart-to-Heart Conversation About Trademarks: Heart LLC v. Heart Pizza
Two Portland businesses, Heart LLC and Heart Pizza LLC, are currently battling over the use of their very similar names. Heart LLC has been using the trademark HEART in connection with specialty coffee goods and services since 2009. Heart Pizza LLC, on the other hand, started using the trademark ...
Memes & Copyright Infringement: What Happens When a Tweet Goes Viral?
Think Before you Tweet:
If you're at all active on social media, you're likely to come across dozens of memes each day. According to Merriam-Webster, a meme is "an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially throug...