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Mastering Time Management: 4 Effective Strategies for Busy Entrepreneurs - Part 2

Posted by Susan Ford | Nov 18, 2023 | 0 Comments

If you're like many business owners, you probably feel like there isn't enough time in the day for everything you need to do, let alone everything else you'd like to do. But it doesn't need to be that way.

Last week I explored how to use time blocking and task management tools to better manage your time and get more out of your work day. This week, I'm sharing two more methods every business owner should use to get more done, stay more organized, and have more time to take care of yourself and the people who depend on you.

If you missed last week, be sure to catch up by reading it here.

3 | Delegate and Prioritize

Business owners frequently wear multiple hats, but attempting to manage every facet of your business yourself can lead to burnout and inefficiency. Time-blocking and the use of technology will significantly increase how much you can get done in one day, but the success of these tools will be limited if you have too many tasks on your plate to begin with.

To effectively manage your time and maintain a high level of performance, it's essential to prioritize and delegate tasks wherever possible. If the idea of delegating tasks makes you squirm, it's time to take a look at methods for letting go of control and ways to increase trust in your team members and contractors.

It can be hard to let go of projects or tasks for fear they won't be done to the same quality that you expect. But learning what to keep on your to-do list and what to delegate is an essential part of growing your business and freeing up your mental space for more creative and strategic projects.

To effectively delegate, begin by recognizing your core strengths and areas of expertise. As an entrepreneur, you probably already have a good awareness of what you're good at. Focus your energy on tasks that align with these core competencies and have the most significant impact on your business.

Delegate tasks that fall outside of your core competencies or that can be handled more efficiently by others. This may include administrative duties, data entry, routine maintenance, or marketing projects.

The key to successful delegation is to prioritize ruthlessly. Not all tasks are created equal. Use the Eisenhower Matrix, which categorizes tasks into four quadrants based on urgency and importance. Focus on tasks in the "Important and Urgent" quadrant while delegating or eliminating those in the "Not Important and Not Urgent" category.

Feel like you're the best person for every task? Have an honest look at the skills and personalities of your team members and even outside contractors. For example, you might be good at updating your website or tracking your business's expenses, but a professional website designer and bookkeeper can likely do these jobs better and faster, freeing you up to focus on tasks that require your real strengths.

Set Clear Expectations

Delegating can be difficult for entrepreneurs because you innately have a sense of what is best for your business and often feel like delegating will reduce the quality of work you could have done yourself. Or perhaps you feel that the cost of delegating is higher than the cost of just doing it yourself. This is a common fear that you must get past if you want to be able to build an organization that frees you up from doing everything yourself.

To alleviate these worries, communicate your expectations clearly to the people you are delegating work. Define the task's objectives, deadlines, and any specific guidelines. Encourage open communication for questions or clarification to ensure your vision for the task is met.

Slowly build trust in your team's capabilities by empowering team members or contractors with more and more authority and responsibility to complete tasks independently. Effective delegation fosters a sense of ownership and accountability among your team members, and this added responsibility is rarely taken lightly.

Maintain regular check-ins with team members to monitor progress, provide guidance, and ensure alignment with your business goals. Effective delegation and prioritization enable you to concentrate on strategic decision-making and high-impact tasks while efficiently managing your time.

It's essential to set expectations at every stage of your business, from job offers to contractor agreements. If you aren't sure you're communicating your expectations in the best way at every stage, we can help.

4 | Automate Repetitive Tasks

While delegation is crucial, some tasks can be completely automated, saving you valuable time and reducing the risk of human error. Efficiency is key to making the most of your time and automating repetitive tasks can be a game-changer.

Consider the vast array of tasks that can be streamlined through automation in your business. For instance, imagine the hours saved by setting up automated email responses and follow-ups. You can craft personalized messages that are automatically sent to clients or customers based on their actions or inquiries. This not only enhances customer engagement but also ensures that no lead or opportunity slips through the cracks.

If your business relies heavily on data management, you can integrate automation to upload data directly from online spreadsheets into your systems. This eliminates the need for manual data entry, reducing the likelihood of errors and allowing your team to allocate their efforts toward more strategic data analysis and projects.

Automation can even extend to social media management as well.Schedule posts in advance, track engagement metrics, and even automate responses to certain interactions. This saves time and maintains a consistent online presence, which is essential for brand building and customer engagement.

By automating the mundane, you not only free up your schedule but also ensure consistency and precision in your operations. Remember, time is your most precious resource, and automating repetitive tasks is a smart move for any busy entrepreneur looking to maximize productivity and achieve a better work-life balance.

You don't even have to worry about setting these systems up yourself. It's easy to find talented tech people who can help you set up these automated systems and some automation programs can even install and configure these programs for you remotely before you even get started.

Just make sure you get a contract set up with “work for hire” provisions included, so you own everything created. If you don't have a great template agreement for hiring team members already, contact us so we can get that set up for you right away.

Helping Your Business Run At Its Best

We all have the same 24 hours each day, but mastering the right time management tools can enhance your productivity and help you reclaim valuable hours each week. From optimizing your task management to embracing delegation, prioritization, and automation, these approaches can transform your business operations.

If you want to transform how you use your time and optimize your business's Legal, Insurance, Financial, and Tax systems so your company has a strong foundation to build on, schedule a free 15-minute call right now.

Together, we'll tailor these strategies to your unique business needs and make sure every aspect of your business is set up in the best way possible to ensure you're on the path to greater efficiency and success.

Contact us today!

This article is a service of Res Nova Law, a Personal Family Lawyer® Firm. We don't just draft documents; we ensure you make informed and empowered decisions about life and death, for yourself and the people you love. That's why we offer a Life & Legacy Planning™ Session, during which you will get more financially organized than you've ever been before and make all the best choices for the people you love. You can begin by calling our office today to schedule a Life & Legacy Planning™ Session.

The content is sourced from Personal Family Lawyer® for use by Personal Family Lawyer® firms, a source believed to be providing accurate information. This material was created for educational and informational purposes only and is not intended as ERISA, tax, legal, or investment advice. If you are seeking legal advice specific to your needs, such advice services must be obtained on your own separate from this educational material.

About the Author

Susan Ford

Susan L. Ford is the founder of Res Nova Law, with over 25 years of experience working with businesses of all sizes. A former shareholder at one of Portland's largest law firms, Susan started Res Nova Law to better serve her clients. Res Nova Law offers its clients Susan's big firm know-how, while giving them the personalized attention they deserve.


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